"Create a sub brand for Pepsi called,

Pepsi Z. Aimed at Gen Z, the

generation that hates being sold to."
 

My response to this brief was to

create a drink that appealed to the

younger generation, through retro

graphics and colours; whilst also

going back to Pepsi's history, and

centring the drink around aiding

digestion, which was what the drink

was originally created for.